Covid-19, as we all know silenced the world for over two years now. Even though its effect was hinted by various scientists to be somewhat catastrophic, it was never envisaged to silent the world to the extent of affecting livelihood of people, economies, health, sports amongst others.
This led to a new norm of life and doing business globally and locally.
The entertainment industry was no exemption to the impact of Covid-19.
According to Lucy Amewornu, Digital Media Executive at Seventh Street Multimedia, “before Covid-19 musicians only depended on revenue from physical live concerts but now with the effect of Covid-19 comes digital performance courtesy of virtual concerts which musicians have the leverage of using to make extra revenue”.
She stated this over the weekend at the Industry Workshop held by Charterhouse, producers of the Vodafone Ghana Music Awards, at the Alisa Hotel in Accra.
The Seventh Street Multimedia online expert, Lucy Amewornu, who has worked with so many musicians including Jupitar, Lamisi, Samini etc on the growth of their social media platforms said:
“Now musicians can use a hybrid format, that is a fusion of live concerts and virtual concerts. After all, Covid-19 has a silver-lining of a sort that musicians can take advantage of even after Covid-19 vanishes completely”.