Black Sherif, has been made the cover of Apple Music’s ‘Rap Life’ playlist.
This comes after his mega hit song ‘Kwaku The Traveller’, which is making massive waves and breaking boundaries. ‘Kwaku The Traveller’ released on March 30 became the most Shazames song in the world and is currently enjoying consistently play on social media platforms.
Apple’s ‘Rap Life’ is a new global playlist by the company that focuses on currently dominating rap artistes and lifestyle.
According to Ebro Darden, Apple Music’s Global Editorial Head of Hip-Hop and R&B, this new playlist has replaced “The A-List: Hip-Hop” playlist.
“We flipped it to dig deeper into the lifestyle [and to] keep pushing the culture forward.”
The department he heads is tasked with shinning the light on the importance of rap as a musical genre.
“Rap isn’t just a genre. There’s a reason it’s sometimes simply called The Culture: It’s a way of life.”
‘Kwaku The Traveler’, has chalked incredible successes since its release.
The song has been streamed on Boomplay for over 10 million times and has reeked in 3.4 million views on YouTube.
On other streaming platforms such as Audiomack, Spotify, tidal and Apple Music, the song has seen an incredible spike in listenership.